Torpedo Factory Art Center kicks off its 2021 season of The Late Shift in partnership with the National Cherry Blossom Festival. Experience a medley of virtual online programs scheduled throughout the day. Plus, enjoy a colorful in-person exhibition full of everyone’s favorite pink flowers on view in participating artists’ studios.
The City of Alexandria’s Office of the Arts and Torpedo Factory Art Center are partnering with Latela Curatorial, a D.C.-based full-service art advisory firm, for a four-part workshop series designed to support artists, makers, and creative small businesses as they adapt for COVID-19.
Marta Staudinger, founder of Latela Curatorial, leads the free online sessions. Each begins at noon.
Content will be tailored to Alexandria, Virginia, and the broader D.C. metro area, but admission is open to the general public.
For more information or reasonable disability accommodation, contact arts@alexandriava.gov or 703.746.5565, Virginia Relay 711.
Register NowBefore considering how to share your artwork with the masses via selling on your own website or through other shops/galleries, there are a few essentials required to organize your art practice.
This workshop will help you get organized, better communicate what your practice is, and why it is important to support.
In this workshop you will understand how to tap into other avenues of income that do not require a website or ecommerce upkeep. You will also understand the organization required to make moving your practice into online spaces. This is the beginning step to expanding your sales funnel, increasing your art brand visibility (exhibitions, press, collections) and your sales profit.
Whether you’ve never made a website, are thinking about changing the look of your online portfolio, or expanding into e-commerce: this workshop is for you.
We will review the basic checklist of what’s needed for an artist website, what collectors and art experts look for as well as how to use metadata appropriately to work for you. This workshop also covers pros and cons to encourage you to think critically about how much to display on your website and when based on what projects you may have coming up.
During the pandemic, artists are depending on online platforms more than ever before. This workshop will cover how you can expand your reach by participating in online exhibitions, as well as how to curate your own. You’ll receive a checklist of what to consider for platform visibility and how much engagement is required for an online exhibition to actually be effective. This workshop will briefly cover how else to funnel online audiences to your website, such as press and social media, however this is not a social media how to workshop.
Not sure how to price your artwork? That is one of the trickiest marks in the book. Some artists don’t hit the sales they’d like because they’re underpricing their work and not communicating their value properly, while others may be overpricing (pricing themselves out of their market).
This workshop will cover what you need to consider to price your artwork, when you should increase your prices, how to communicate your value across your brand, and how to actually identify your market (yes, art is a market like every other business!).
Latela Curatorial is a full service art advisory firm and curatorial office based in Washington DC, specializing in mid-emerging women artists. LC provides contract curatorial services for a variety of organizations. Founded in 2014. In 2015, Latela Curatorial opened as a curatorial office/gallery in Brookland, which has been voted Best Commercial Art Gallery in Washington DC for four years consecutively since its opening. In 2019, LC was highlighted as one of the “5 Art Destinations Changing DC’s Creative Scene”. Passionate about supporting the arts ecosystem in the nation’s capital, LC excels in working with art collectors as well as architects/developers in an ever-gentrifying area and underrepresented art market to augment the area’s artistic currents and talents.
The Department of Recreation, Parks and Cultural Activities promotes the value of arts and culture in Alexandria by nurturing, investing in and celebrating the creative contributions of artists and arts organizations through the Office of the Arts division. By engaging the community, encouraging participation, and facilitating access to the arts, RPCA works with local artists and arts organizations to build a vibrant community for all of the City’s residents, workers and visitors. Within the division, the Events and Public Space Activation team strengthens and builds the social fabric of Alexandria. Learn more at alexandriava.gov/arts or follow @alexartsoffice on Instagram and Twitter. Add to the conversation with #artsALX.
The City of Alexandria’s Office of the Arts and Torpedo Factory Art Center are partnering with Latela Curatorial, a D.C.-based full-service art advisory firm, for a four-part workshop series designed to support artists, makers, and creative small businesses as they adapt for COVID-19.
Marta Staudinger, founder of Latela Curatorial, leads the free online sessions. Each begins at noon.
Content will be tailored to Alexandria, Virginia, and the broader D.C. metro area, but admission is open to the general public.
For more information or reasonable disability accommodation, contact arts@alexandriava.gov or 703.746.5565, Virginia Relay 711.
Register NowBefore considering how to share your artwork with the masses via selling on your own website or through other shops/galleries, there are a few essentials required to organize your art practice.
This workshop will help you get organized, better communicate what your practice is, and why it is important to support.
In this workshop you will understand how to tap into other avenues of income that do not require a website or ecommerce upkeep. You will also understand the organization required to make moving your practice into online spaces. This is the beginning step to expanding your sales funnel, increasing your art brand visibility (exhibitions, press, collections) and your sales profit.
Whether you’ve never made a website, are thinking about changing the look of your online portfolio, or expanding into e-commerce: this workshop is for you.
We will review the basic checklist of what’s needed for an artist website, what collectors and art experts look for as well as how to use metadata appropriately to work for you. This workshop also covers pros and cons to encourage you to think critically about how much to display on your website and when based on what projects you may have coming up.
During the pandemic, artists are depending on online platforms more than ever before. This workshop will cover how you can expand your reach by participating in online exhibitions, as well as how to curate your own. You’ll receive a checklist of what to consider for platform visibility and how much engagement is required for an online exhibition to actually be effective. This workshop will briefly cover how else to funnel online audiences to your website, such as press and social media, however this is not a social media how to workshop.
Not sure how to price your artwork? That is one of the trickiest marks in the book. Some artists don’t hit the sales they’d like because they’re underpricing their work and not communicating their value properly, while others may be overpricing (pricing themselves out of their market).
This workshop will cover what you need to consider to price your artwork, when you should increase your prices, how to communicate your value across your brand, and how to actually identify your market (yes, art is a market like every other business!).
Latela Curatorial is a full service art advisory firm and curatorial office based in Washington DC, specializing in mid-emerging women artists. LC provides contract curatorial services for a variety of organizations. Founded in 2014. In 2015, Latela Curatorial opened as a curatorial office/gallery in Brookland, which has been voted Best Commercial Art Gallery in Washington DC for four years consecutively since its opening. In 2019, LC was highlighted as one of the “5 Art Destinations Changing DC’s Creative Scene”. Passionate about supporting the arts ecosystem in the nation’s capital, LC excels in working with art collectors as well as architects/developers in an ever-gentrifying area and underrepresented art market to augment the area’s artistic currents and talents.
The Department of Recreation, Parks and Cultural Activities promotes the value of arts and culture in Alexandria by nurturing, investing in and celebrating the creative contributions of artists and arts organizations through the Office of the Arts division. By engaging the community, encouraging participation, and facilitating access to the arts, RPCA works with local artists and arts organizations to build a vibrant community for all of the City’s residents, workers and visitors. Within the division, the Events and Public Space Activation team strengthens and builds the social fabric of Alexandria. Learn more at alexandriava.gov/arts or follow @alexartsoffice on Instagram and Twitter. Add to the conversation with #artsALX.
The City of Alexandria’s Office of the Arts and Torpedo Factory Art Center are partnering with Latela Curatorial, a D.C.-based full-service art advisory firm, for a four-part workshop series designed to support artists, makers, and creative small businesses as they adapt for COVID-19.
Marta Staudinger, founder of Latela Curatorial, leads the free online sessions. Each begins at noon.
Content will be tailored to Alexandria, Virginia, and the broader D.C. metro area, but admission is open to the general public.
For more information or reasonable disability accommodation, contact arts@alexandriava.gov or 703.746.5565, Virginia Relay 711.
Register NowBefore considering how to share your artwork with the masses via selling on your own website or through other shops/galleries, there are a few essentials required to organize your art practice.
This workshop will help you get organized, better communicate what your practice is, and why it is important to support.
In this workshop you will understand how to tap into other avenues of income that do not require a website or ecommerce upkeep. You will also understand the organization required to make moving your practice into online spaces. This is the beginning step to expanding your sales funnel, increasing your art brand visibility (exhibitions, press, collections) and your sales profit.
Whether you’ve never made a website, are thinking about changing the look of your online portfolio, or expanding into e-commerce: this workshop is for you.
We will review the basic checklist of what’s needed for an artist website, what collectors and art experts look for as well as how to use metadata appropriately to work for you. This workshop also covers pros and cons to encourage you to think critically about how much to display on your website and when based on what projects you may have coming up.
During the pandemic, artists are depending on online platforms more than ever before. This workshop will cover how you can expand your reach by participating in online exhibitions, as well as how to curate your own. You’ll receive a checklist of what to consider for platform visibility and how much engagement is required for an online exhibition to actually be effective. This workshop will briefly cover how else to funnel online audiences to your website, such as press and social media, however this is not a social media how to workshop.
Not sure how to price your artwork? That is one of the trickiest marks in the book. Some artists don’t hit the sales they’d like because they’re underpricing their work and not communicating their value properly, while others may be overpricing (pricing themselves out of their market).
This workshop will cover what you need to consider to price your artwork, when you should increase your prices, how to communicate your value across your brand, and how to actually identify your market (yes, art is a market like every other business!).
Latela Curatorial is a full service art advisory firm and curatorial office based in Washington DC, specializing in mid-emerging women artists. LC provides contract curatorial services for a variety of organizations. Founded in 2014. In 2015, Latela Curatorial opened as a curatorial office/gallery in Brookland, which has been voted Best Commercial Art Gallery in Washington DC for four years consecutively since its opening. In 2019, LC was highlighted as one of the “5 Art Destinations Changing DC’s Creative Scene”. Passionate about supporting the arts ecosystem in the nation’s capital, LC excels in working with art collectors as well as architects/developers in an ever-gentrifying area and underrepresented art market to augment the area’s artistic currents and talents.
The Department of Recreation, Parks and Cultural Activities promotes the value of arts and culture in Alexandria by nurturing, investing in and celebrating the creative contributions of artists and arts organizations through the Office of the Arts division. By engaging the community, encouraging participation, and facilitating access to the arts, RPCA works with local artists and arts organizations to build a vibrant community for all of the City’s residents, workers and visitors. Within the division, the Events and Public Space Activation team strengthens and builds the social fabric of Alexandria. Learn more at alexandriava.gov/arts or follow @alexartsoffice on Instagram and Twitter. Add to the conversation with #artsALX.
The City of Alexandria’s Office of the Arts and Torpedo Factory Art Center are partnering with Latela Curatorial, a D.C.-based full-service art advisory firm, for a four-part workshop series designed to support artists, makers, and creative small businesses as they adapt for COVID-19.
Marta Staudinger, founder of Latela Curatorial, leads the free online sessions. Each begins at noon.
Content will be tailored to Alexandria, Virginia, and the broader D.C. metro area, but admission is open to the general public.
For more information or reasonable disability accommodation, contact arts@alexandriava.gov or 703.746.5565, Virginia Relay 711.
Register NowBefore considering how to share your artwork with the masses via selling on your own website or through other shops/galleries, there are a few essentials required to organize your art practice.
This workshop will help you get organized, better communicate what your practice is, and why it is important to support.
In this workshop you will understand how to tap into other avenues of income that do not require a website or ecommerce upkeep. You will also understand the organization required to make moving your practice into online spaces. This is the beginning step to expanding your sales funnel, increasing your art brand visibility (exhibitions, press, collections) and your sales profit.
Whether you’ve never made a website, are thinking about changing the look of your online portfolio, or expanding into e-commerce: this workshop is for you.
We will review the basic checklist of what’s needed for an artist website, what collectors and art experts look for as well as how to use metadata appropriately to work for you. This workshop also covers pros and cons to encourage you to think critically about how much to display on your website and when based on what projects you may have coming up.
During the pandemic, artists are depending on online platforms more than ever before. This workshop will cover how you can expand your reach by participating in online exhibitions, as well as how to curate your own. You’ll receive a checklist of what to consider for platform visibility and how much engagement is required for an online exhibition to actually be effective. This workshop will briefly cover how else to funnel online audiences to your website, such as press and social media, however this is not a social media how to workshop.
Not sure how to price your artwork? That is one of the trickiest marks in the book. Some artists don’t hit the sales they’d like because they’re underpricing their work and not communicating their value properly, while others may be overpricing (pricing themselves out of their market).
This workshop will cover what you need to consider to price your artwork, when you should increase your prices, how to communicate your value across your brand, and how to actually identify your market (yes, art is a market like every other business!).
Latela Curatorial is a full service art advisory firm and curatorial office based in Washington DC, specializing in mid-emerging women artists. LC provides contract curatorial services for a variety of organizations. Founded in 2014. In 2015, Latela Curatorial opened as a curatorial office/gallery in Brookland, which has been voted Best Commercial Art Gallery in Washington DC for four years consecutively since its opening. In 2019, LC was highlighted as one of the “5 Art Destinations Changing DC’s Creative Scene”. Passionate about supporting the arts ecosystem in the nation’s capital, LC excels in working with art collectors as well as architects/developers in an ever-gentrifying area and underrepresented art market to augment the area’s artistic currents and talents.
The Department of Recreation, Parks and Cultural Activities promotes the value of arts and culture in Alexandria by nurturing, investing in and celebrating the creative contributions of artists and arts organizations through the Office of the Arts division. By engaging the community, encouraging participation, and facilitating access to the arts, RPCA works with local artists and arts organizations to build a vibrant community for all of the City’s residents, workers and visitors. Within the division, the Events and Public Space Activation team strengthens and builds the social fabric of Alexandria. Learn more at alexandriava.gov/arts or follow @alexartsoffice on Instagram and Twitter. Add to the conversation with #artsALX.
Virtual Reception + Virtual Exhibition Tour Premiere:
Friday, February 12, 7pm
facebook.com/targetgallery
Target Gallery presents a new digital and in-person exhibition Movements, Moments. This exhibition aims to create a dialogue on work that focuses on the intersection of art and movement. This is represented as physical movement as visual expression, such as dance or performance-based work, or movement represented conceptually, such as exploring the idea of growth or the passage of time. This is an all-media group exhibition with filmed performance-based work and video work encouraged.
This exhibition will be presented both on a digital platform and physically in the gallery space. The digital catalog will be live on Friday, February 12.
The juror for this exhibition is artist and curator Eames Armstrong.
Participating Artists:
Laurie Berenhaus, Jersey City, NJ
Matthew Borgan, Philadelphia, PA
Chris Combs, Washington, DC
Gala Cude-Pacheco, Washington, DC
Alexander D’Agostino, Baltimore, MD
Sara Dittrich, Baltimore, MD
Josephine Lee, Vancouver, BC, Canada
Bingyi Liu, Baltimore, MD
Jillian Abir MacMaster, Frederick, MD
Laura Mongiovi, St. Augustine, FL
Jassie Rias, Washington, DC
Allison Roberts, St. Louis, MO
LaRissa Rogers, Ruckersville, VA
Sweta Shah, Vienna, VA
Lynn Silverman, Baltimore, MD
Amy Sinbondit, Chevy Chase, MD
Sarah Trad, Philadelphia, PA
Janet Wittenberg, Glen Echo, MD
Lauren Woods, Opelika, AL
Image Credit: Jillian Abir MacMaster, Beautifica 2, 2020. Digital Print.
Description
March150, Target Gallery’s annual special exhibition and art sale, returns with all proceeds going to support new exhibitions and programs at Target Gallery and Torpedo Factory Art Center.
Eligibility + Participation
Open to all! (provided the artwork submitted meets the guidelines). A $15 fee per panel guarantees entry into the exhibition. There is a limit of three entries per artist. Entry fee is non-refundable.
You may come in-person* to Target Gallery to purchase the art panels or you may call to purchase over the phone. Target Gallery will ship panels to you if that is preferred but artist are responsible for covering shipping costs. This must be arranged directly with the gallery staff.
The price for shipping:
Regular Box: $17 (fits one panel)
Large Box: $23 (fits up to three panels)
* Please check our Visit Us section for COVID-19 related parameters for in-person visits. Target Gallery is open in person on a reduced schedule of Wednesday – Sunday, 10am – 6pm.
How it Works
• All work must produced on the 10”x10” wood panels provided by the gallery. All panels must be picked up from the gallery; we will not ship panels. (Please note that we have a limited number of panels and they may sell out before Sunday, February 7)
• All artwork will be sold for $150. On the night of our virtual event, all attending guests will be able to buy work for $100.
Timeline
Blank Panel Sales: Saturday, January 2 – Monday, February 7 (or until we sell out)
Ticket Sales for VIP Timed Tickets and Virtual Art Party: Available starting Saturday, February 12
Finished Artwork Due to the Gallery: Saturday, February 27 – Sunday, March 7
Exhibition Preview: Friday, March 12
VIP Timed Tickets: Saturday, March 13 (we will extend the time based on demand)
Featured Virtual Artist Talks: Dates TBA
Virtual Art Party (ticketed): Saturday, March 27, 7pm
Artwork Pick-Up: Monday, April 5 – Sunday, April 11
Guidelines
Please note we have no limitations on artwork style, theme, or medium except the following rules listed below. Any artwork that violates these rules will not be accepted into the exhibition.
1. All artwork must have an Artist Agreement filled out and attached to it upon drop-off. Agreements will be provided along with your receipt with the art panel purchase.
2. ONLY if you flip and create artwork in the back of the panel—you are required to install a sawtooth hanger yourself. The gallery will not install them for you as it will require us to nail into/drill into the piece and potentially damage the work. We encourage all those who invert their panel to install the hardware first. Any artwork without proper hardware will not be accepted (a requirement ONLY to those creating work on the back/inside of the panel).
3. All artwork must be hung/displayed as a square (no diamond oriented work please), all the artwork is hung on a grid, so it must be hung as square.
4. No artwork can protrude off any sides of the panel. Again, the exhibition is hung using a grid, so it needs to be able to fit without interfering with other pieces.
5. Artwork should not protrude more that 3 inches off the front of the panel (for sculptural/ mixed media) – it must be able to fit inside a large Priority mailbox (which is what we will use to ship the work upon it being sold). We will have a large Priority mailbox in the gallery to test the artwork to make sure it will fit. If it does not fit, with some wiggle room for padding, it will not be accepted into the exhibition.
6. No weapons or sharp objects (i.e. nails, sharp edge glass) can protrude from the piece.
7. The content of artwork should be appropriate for all ages, so please no graphic content.
Questions?
Contact: Leslie Mounaime
Phone: 703.746.4584
Email: leslie.mounaime@alexandriava.gov
Artist Talk: Friday, January 15, 7pm
facebook.com/targetgallery
In this group exhibition, Target Gallery spotlights the 2020 Post-Grad Residents, displaying some of their best work they made during their three-month residencies at the Art Center. The 2020 cohort includes artists: Ashley Llanes, Luis A. Navas-Reyes, Fanni Somogyi, and Vi Trinh.
Exhibition CatalogImage Credit: Vi Trinh, The Station, 2020. Netart, animation, digital art, sound design.
Friday, December 11, 7pm
facebook.com/torpedofactory
As her three-month post-grad residency comes to a close, Fanni Somogyi talks with moderator Leslie Mounaime, Curator of Exhibitions at the Torpedo Factory Art Center, about her experiences during her time at the Torpedo Factory . Hear her speak about how her residency inspired her work and process and hear more about her explorations of organic and inorganic networks and experiments with lost-wax casting.
Join us for a live virtual conversation on facebook.com/torpedofactory.
Torpedo Factory Art Center teams up with Alexandria’s Office of the Arts for another professional development series for artists. Learn practical tips from Danielle Glosser, founder and principal at Client Raiser.
Register NowTop 10 Business Strategies for Artists: Increase Your Client Volume and the Visibility of Your Work
Learn to identify the essential elements of promoting, marketing, and selling your work. This interactive live session covers the business of sustaining and growing a visual arts practice, including branding tactics, effective marketing materials, and sales strategies. By the end of the session, have information that you can use right away to enhance your creative business and client base.
Mind Your Art Business: How to Sustain Your Art Practice During COVID-19
The global pandemic has been a challenging time for everyone and artists are not excluded from this struggle. This interactive live session explores untapped options to increase online presence. By the end of the session, have a host of new ideas to put into practice right away.
Workshops are free and held live online beginning at noon. Register via arts@alexandriava.gov to access the link.
Client Raiser is a business dedicated to helping artists to increase their client volume and the visibility of their art. Since 2014, Glosser has worked with artists across the country in support of their professional goals.
About Danielle Glosser
Danielle has been a Washington resident for more than 25 years. She has led workshops with arts organizations across the region, including the Smithsonian’s Hirshhorn Museum and Sculpture Garden, Hamiltonian, Transformer, Washington Project for the Arts, Halcyon, Superfine! DC, D.C. Commission on the Arts and Humanities, Gateway Arts District, VisArts, Washington Sculptors Group, Women’s Caucus for Art, Artomatic, District of Columbia Arts Center, Montgomery Arts Association, and Capitol Hill Arts League. She also is a member of ArtTable, a leadership organization for women in the visual arts.
About Alexandria’s Office of the Arts
A division of Alexandria’s Department of Recreation, Parks, and Cultural Activites, the Office of the Arts is the managing body for Torpedo Factory Art Center. It promotes the value of arts and culture in Alexandria by nurturing, investing in, and celebrating the creative contributions of artists and arts organizations. Through engaging the community, encouraging participation, and facilitating access to the arts, the Office of the Arts works with local artists and arts organizations to build a vibrant community for all of the City’s residents, workers and visitors. Learn more at alexandriava.gov/arts or follow @alexartsoffice on Instagram and Twitter. Add to the conversation with #artsALX.
For more information or reasonable disability accommodation, contact cherylanne.colton@alexandriava.gov or 703.746.5565, Virginia Relay 711.